Top-level goals – these are the most important objectives that need to be achieved in order for your vision for the business to be realised. These may include attracting a new sort of buyer, developing new services, or securing new sources of finance. Strategic decisions at corporate stage are normally analytical and centered on worth technology, organizational development and maximization of profits. For instance, a substance abuse prevention coalition is attempting to keep teens from beginning to drink or use medicine, and proving the coalition’s methods work is usually troublesome to quantify. We expect everyone at Unilever to be an …