Any given business-to-business transaction can involve years of complex marketing efforts, including on-line and offline promotions. If you are working hard on web optimization, but are nonetheless looking for an additional increase, think about PPC — or pay-per-click — promoting. With this search engine marketing approach, you use Google AdWords or Bing Ads to indicate up greater. Before you dive into PPC, you’ll want to make sure your touchdown web page is as optimized as attainable. Before we go into any element about building value models, we have to provide a short explanation of what we imply by value. Those …